Mullen Brings Winsper Aboard to Head B-to-B

Mullen has hired Jeff Winsper to oversee and grow the agency’s business-to-business roster.

Winsper, an executive vice president, is based at the Interpublic Group agency’s headquarters in Wenham, Mass., reporting to Mullen president Joe Grimaldi.

“With his depth of knowledge in this arena, Jeff will be instrumental in helping us craft a holistic approach for b-to-b,” Grimaldi said.

“Mullen’s desire and passion for building great brands is evident at all levels,” Winsper said. A key goal is making sure the shop’s integrated service offerings—including traditional advertising, public relations, direct and interactive marketing—are used to bring in business-related clients, he said.

Winsper is currently taking part in the agency’s pitch for MRO Software.