XM Satellite Radio has introduced its first work from Mullen since hiring the IPG shop in May. A 30-second TV spot shows a driver listening to the Black Eyed Peas’ single “Shut Up” on his car radio, then steering the vehicle into his office building. A voiceover says: “XM Satellite Radio. 100 digital channels you’ll never want to be without.” There is no tagline. The spot broke Thursday and will run on network and cable. XM spent $15 million on ads through June, per TNS Media Intelligence/CMR.
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