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Wins Interactive Chores, Solidifies Planning Group
BOSTON–Mullen has beefed up its interactive and planning departments, winning a multimillion-dollar assignment from Agfa and attracting two top-notch account planners.
Graceann Bennett, a group planning head at TBWA Chiat/Day in New York, will join Mullen on Feb. 1 as senior vice president. “It’s sort of a coup to get her here,” Nelson said. “She’s the real thing. She’s one of the really great planners who’s worked with great campaigns. People like that are getting harder to find.”
Prior to serving four years at TBWA Chiat/Day, Bennett was at Weiss, Whitten, Stagliano in New York.
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