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Words fly, in a visual sense, in Mullen’s first work for Agere Systems, a microelectronics spinoff of Lucent Technologies.
The tagline for the campaign is, “How communications happens” and spending is $20-25 million. A 30-second TV spot breaking nationwide today features words spinning and swooping across the screen and leading up to the new name. Both print and TV ads will run in European and Asian markets as well as in the U.S.
Print ads will run in business and trade publications such as BusinessWeek and The Wall Street Journal.
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