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BOSTON IPG’s Mullen said it has added startup Hoodoo Spirits following a review. The work includes advertising, digital, media, PR and design.
The goal, per Mullen, is “to build a new, transformative spirits company” with national distribution. The line will include vodka, gin and brown spirits, with work breaking next summer.
“This isn’t just about creating an ad campaign,” said Mark Wenneker, ecd at the Boston-based shop. “This is about helping to invent a brand and build a company from the ground up.
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