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NEW YORK MTV Networks has once again tinkered with its ad sales structure as it addresses its expanding collection of digital assets. The Viacom company has formed Digital Fusion, a group that will fashion customized cross-media campaigns for advertisers—many of which will utilize original content created by the company’s various networks.
Jason Witt, who was most recently svp, online distribution and partnerships, MTVN global digital media, has been tapped to head Digital Fusion. As the unit’s inaugural svp and general manager, he will report to Nada Stirratt, MTVN’s evp, digital advertising.
Officials
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