Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK MTV Networks is planning to create a series of unique Web destinations centered on its most popular shows and programming themes.
The company intends to repackage content from shows such as MTV’s Web Junk 20 and VH1’s World Series of Pop Culture for use on several stand-alone vertical Web sites that will be unveiled in the first half of 2007.
The first such vertical channel was actually launched earlier this year for the VH1 hit Best Week Ever.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in