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NEW YORK — MTV will announce a partnership within the next few weeks with music application service provider RioPort Inc. to provide downloads of music from major record labels. The move is the latest step in MTV’s convergence efforts, dubbed MTV360, a range of multimedia offerings from MTV, MTV2 and MTV.com. “It’s in our blood to constantly reinvent ourselves and evolve and change to the tastes of young people,” said Van Toffler, president of MTV and MTV2.
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