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NEW YORK – Harvey Ganot, executive vp/advertising & promotions for MTV, was in Chicago last week priming the pump to get ad agency media execs excited about the upcoming cable TV upfront. His message: MTV inventory is tighter than it’s ever been. Ganot said MTV is virtually sold out in the second quarter scatter market with opportunistic buyers paying up to 50-75% increases over upfront rates. And he said time in the third quarter is rapidly going – particularly in the movie, apparel and sneaker categories.
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