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NEW YORK MSN has issued a “friendly challenge” to four traditional creative directors to create groundbreaking online work that will run across the Microsoft-owned property this fall.
Called the Creative Connection Program, the initiative will give Deutsch managing director, executive creative director Kathy Delaney, Crispin Porter + Bogusky executive creative director Alex Bogusky and Wieden + Kennedy co-creative directors Ty Montague and Todd Waterbury free rein to develop a campaign for a client of their choice, using premium MSN inventory as their canvas.
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