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NEW YORK Microsoft said it would begin testing its new MSN search advertising system in the United States in October.
The invite-only test of what Microsoft is calling MSN Keywords will involve 500 large search advertisers, which MSN senior director Joe Doran called “the biggest of the big that are playing in this area.”
MSN Keywords advertisers will have advanced search-targeting options, such as tying their keyword ads to time, geography, gender and other factors. MSN will operate an auction to determine ad placement.
Doran
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