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NEW YORK Microsoft reported ad revenue at its MSN unit badly trailed the overall growth in online advertising.
Reporting its fiscal-year third quarter, the Redmond, Wash.-based company said ad revenue at MSN was $357 million, a 7 percent increase from 2005. The modest growth pales in comparison to the 80 percent rise in ad revenue at Google and 36 percent at Yahoo, noted investment bank Piper Jaffray.
Microsoft executives blamed the sluggish performance on lower search revenue due to its ongoing migration from Yahoo-provided search ads to those from its homegrown MSN adCenter platform.
Overall,
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