M.S. Carriers Names Walker & Associates Its Agency of Record

M.S. Carriers has named Walker & Associates its first agency of record, as the national trucking line completes a consolidation of its communications business.
The $4 million account had been split among a number of agencies and freelancers.
The trucker did not conduct a formal review, said client director of public relations Kim Kimbrough. It sought information on full-service shops, selected Walker as the top candidate, then offered the agency an opportunity to present in December to M.S. Carriers’ executives.
Walker in Memphis, Tenn., will create a focused message that brings continuity to internal and external communications, said client chairman Mike Starnes.
M.S. Carriers is also headquartered in Memphis. –T.W. Sieber