Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Measurement firm Mediamark Research & Intelligence has beefed up its Issue Specific Readership Study, which has been criticized as providing too little demographic detail about magazine readers and having too small a sample size to be useful in media planning.
MRI announced that it has broken out its readership data by three age groups (18-34, 35-54 and 55 plus). Previously, the data were broken out by gender only. Additional breaks, by income and education, are set for release in August.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in