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With a number of research firms in the market with ratings services based on set-top box data, it was only a matter of time before The Media Rating Council got involved.
The MRC has hooked up with cable rep firm NCC Media, and a broad coalition of cable, satellite and telco organizations to collaborate on the development of guidelines for the creation of consistent digital video viewership data.
The coalition, announced Tuesday (Aug. 10) is not the first to tackle set-top box guidelines for use in media research, but with buy-in from the cable and telco companies, it may have a better chance of getting all the cable companies to cooperate and talk about the inner workings of their systems.
“At least people are getting together to try and come to agreement on some guidelines.
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