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CHICAGO Hitchcock Fleming & Associates has picked up the consolidated creative and media account of the Mr. Hero restaurant chain, the agency said. Billings are estimated at $1-3 million.
Mr. Hero, a property of the Restaurant Developers Corp., Cleveland, previously worked with Mareska Creative in Cleveland for its creative, while Academy Communications outside Cleveland handled media, a RDC representative said.
New management at the company led to the review, in which HF&A prevailed. A new campaign is expected this fall from the Akron, Ohio, agency.
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