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CBS Films, the recently established theatrical film unit of CBS Corp., has awarded its media planning and buying account to Havas’ MPG after a review, the client has confirmed. Spending on the account is $100 million, per sources.
Other contenders were Aegis Group’s Carat and Omnicom’s OMD, which was awarded media chores for the CBS network and Showtime last year without a review. Those duties, with an annual ad spend of around $135 million, were not part of the CBS Films review.
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