MPG Takes Jones Apparel

NEW YORK Jones Apparel Group has shifted its media planning and buying account to Havas’ MPG without a review, the client has confirmed. The company spends about $30 million annually on ads, according to Nielsen Monitor-Plus. The incumbent was Aegis Group’s Carat.

Sources said that Stacy Lastrina, evp, creative services, Jones Apparel, and MPG’s North American CEO Charlie Rutman began talking earlier this year about a possible switch. Lastrina and Rutman have a working relationship that goes back to his days as president of Carat USA. He moved to MPG in 2005.

Lastrina said “the successes MPG has achieved over the past few years coupled with our existing relationship with MPG N.A. leadership made it the right time to move our business. We look forward to a successful and collaborative relationship.”

Jones is the latest in a series of new accounts for MPG this year. Earlier additions include Spiriva ($110 million; shared with independent RJ Palmer); Mucinex ($85 million); and Carnival Cruise Lines ($75 million).

Jones Apparel labels include Nine West, Jones New York, Anne Klein, Easy Spirit and Bandolino, among others.

“This win presents MPG with the chance to work on some of the greatest brands in the fashion industry today,” said Rutman.

Jones is the second account that has moved from Carat to MPG without a review in three months. Drug account Spiriva shifted in April after a spat between its co-marketers, Carat client Pfizer and MPG client Boehringer, which manufactures the drug.