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NEW YORK Jones Apparel Group has shifted its media planning and buying account to Havas’ MPG without a review, the client has confirmed. The company spends about $30 million annually on ads, according to Nielsen Monitor-Plus. The incumbent was Aegis Group’s Carat.
Sources said that Stacy Lastrina, evp, creative services, Jones Apparel, and MPG’s North American CEO Charlie Rutman began talking earlier this year about a possible switch. Lastrina and Rutman have a working relationship that goes back to his days as president of Carat USA.
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