The 2nd annual Imagination Awards, presented May 23 by the Association of Magazine Media (MPA) at the Marriott Hotel in Marina del Rey, Calif, were hosted by Kerri Kasem, daughter of late radio legend Casey. And arguably, in this day and age, no category is more satisfying than the trio of prizes handed out for “work on driving new or incremental revenue.”
Fine Cooking magazine won the Advertising Revenue award for its Moveable Feast TV series created in partnership with WGBH; Domino claimed the General Revenue prize thanks to redefining revenue streams; and Forbes beat out itself and one other nominee, Afar Media, to win Native Revenue honors for its work with KPMG on “The Great Rewrite.” Here’s more info, from the event program, about Domino’s victorious work:
Pushing its omni-channel revenue model to the next level, Domino launched a series of programs to build new businesses beyond their print, digital advertising and ecommerce efforts. In a rapid-fire test and learn mode, Domino’s program included a licensing deal with The Company Store, a partnership to offer Domino Design services, a staging business with a real estate developer and marketing agent, a second book and the launch of their first-ever Pop-Up Shop in partnership with Target.
Judges were thrilled to see an established media brand expand its marketing collaboration across so many platforms in a profitable way. Domino’s collaborations contributed between $250,000 and half a million dollars in incremental revenue and have ignited new business channels.
There were 30 judges for the Imagination Awards, including folks from Fine Cooking, Afar Media. (We’re not suggesting that influenced the winners; only that it’s kind of a funny reflection of the increasingly smudged advertorial dividing line in the magazine world.) On the Forbes-KPMG front, there are still some categories to be filled for the series, including Media, but what is there is very well done.
Six other awards were given out, including one that resulted in a tie between The Economist and The Atlantic. For the full list of winners, click here.