Moxie Interactive, a division of Zenith Media Services, said Paul Santello (shown), Brian Mathena and Sara Francis have joined its Los Angeles office as svp, group communications director; vp, group media director; and vp, group account director, respectively. The executives collectively bring more than 30 years of marketing experience to their new positions and a history of excellence achieved through successful campaigns with leading brands. The trio will play an integral role in developing and executing campaigns for 20th Century-Fox. Santello will oversee all digital strategy and planning for the Fox Home Entertainment business, while Mathena will oversee digital strategy and planning for 20th Century-Fox Theatrical and Fox Searchlight. Francis will work closely with both media mavens to bring Moxie’s creative and technology expertise to life.