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By Sarah Jones
BOSTON–Mintz & Hoke has moved Mary Farrell up its corporate ladder, promoting her to the new post of chief operating officer.
Farrell had been director of client services for the Avon, Conn.-based agency since 1991.
‘It seemed like we were functioning OK, because the responsibilities for that (post) were spread around,’ said president Joe Hoke. ‘But to have the ability to keep on growing, we found it was better to consolidate that. It’s important as we mature as a company to recognize the importance of this position.’
For some time Farrell has juggled client demands while overseeing the financial services, account services, public relations, media, research, strategic planning, direct marketing and human resource departments.
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