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LOS ANGELES Marketing at big box stores spills into the parking lot starting next week with a touring 92-seat theater promoting a direct-to-DVD movie, according to a Viz Media executive.
According to Anthony Jiwa, director of marketing at the San Francisco-based publisher, the Japanese anime title Inuyasha the Movie 3: Swords of an Honorable Ruler will get its theatrical premiere via a Revolution Marketing program.
The moveable theater begins its 15-city tour of Wal-Mart parking lots Aug.
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