Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
First Project Will Be to Support IMAX-Style Michael Jordan Film
CHICAGO–Film company Giant Screen Sports is contacting Chicago agencies for a $9 million assignment behind a large-screen-format movie starring Michael Jordan–a project that could lead to a permanent relationship.
Mary Kaye Kennedy, director of marketing for the film producer and distributor, said the company seeks a shop to create advertising for Michael Jordan to the Max, a film shot in an IMAX-style large screen format. The film, due to premiere in May, follows the Chicago Bulls’ 1997-98 season–the team’s final NBA championship run–with a focus on Jordan, its superstar.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in