Hank Wasiak, worldwide account director on Nestlé, was promoted to vice chairman of McCann-Erickson WorldGroup. He reports to WorldGroup CEO Jim Heekin. Joop Broeren, who was McCann’s area director for Northern Europe, succeeds Wasiak on the global Nestlé business; Nestlé is among the shop’s top five clients. He reports to regional director of Europe Ben Langdon. Broeren will continue to be based in London, but Wasiak will relocate from that city to New York to work with WorldGroup vice chairman and chief creative officer Marcio Moreira, who earlier this year took on additional responsibilities as worldwide director of multinational accounts. Broeren joined the agency in 1990 and has worked throughout Europe and Asia. Wasiak has served in various agency posts in North America.
Deutsch promoted eight executives to partners, of whom five are in the New York office and three are in Los Angeles. The agency’s management team will now consist of six managing partners and eight partners. In New York, the new partners are Peter Gardiner, who was elevated from executive vice president, director of media services to partner, chief media officer; Fred Rubin, who was promoted from executive vice president, director of iDeutsch to partner, director of iDeutsch and directDeutsch; in this role, Rubin is working in partnership with Bobbi Casey Howell, who rose from executive vice president, director of directDeutsch to partner, director of customer and data strategy, a newly created role at the shop; Nina Werner, who rose from executive vice president, chief financial officer to partner, chief financial officer; and Jeffrey Wolf, who was promoted from executive vice president, director of account planning to partner, director of account planning. In Los Angeles, the new partners are Jeffrey Blish, who was elevated from executive vice president, director of account planning to partner, director of account planning; Kristin Bloomquist, who rose from executive vice president, director of account management to partner, director of account management; and Colleen Kelly, who was promoted from executive vice president, director of media planning to partner, director of media planning.
Judy Wald Partners in New York named Kathy Primozic senior executive recruiter. Primozic, who served as a recruiter at Judy Wald from 1991-93, most recently worked for seven years as senior vice president of recruitment at Howsam/Weingarten. In her new role at Judy Wald, she will focus primarily on direct and multimedia.
FCB HealthCare promoted two executives in the New York office. Dana Maiman, previously general manager of FCB HealthCare/New York, was named president of that office, succeeding Tom Doman ico, who was promoted to chairman of the New York office and worldwide creative director. FCB HealthCare is a division of Foote, Cone & Belding.
Rob Cronin joined Weber Shandwick as senior vice president/management supervisor of the New York technology practice. He most recently was at TSI Communi cations, a division of Golin/Harris; there, he served as a senior vice president for seven years, providing strategic and tac tical support for clients in technology markets that ranged from hardware to software and services, among other duties. Weber Shandwick is a unit of the Interpublic Group.
DesignScout hired Julia Wade as a partner and director, client services, a newly created position. She is based in DesignScout’s New York office. Wade most recently was vice president, client services for Berni Marketing & De sign, a Greenwich, Conn., design agency.
Manhattan Marketing Ensemble in New York appointed Brett Wingate executive creative director, a newly created position. In addition, Linda Haase, who is returning from maternity leave, will retain her title of creative director and will now report to Wingate. Wingate most recently was a creative director at Saatchi & Saatchi in New York.
John Garvey was promoted to executive vice president of operations and administration for Parade Publications, effective immediately. Garvey previously served as senior vice president of operations. Parade Publications is based in New York.
Susan Jurevics was elevated to vice president, corporate marketing, Sony Corp. of America. She is based in New York. Jurevics joined SCA last year as senior director, marketing. New York-based SCA is the U.S. subsidiary of Sony Corp., which is based in Tokyo.
Hill and Knowlton promoted Alisa Fogelman-Beyer to general manager of the Washington office of Hill and Knowlton USA, effective July 1. Until that time, Thomas W. Hoog, current chairman of Hill and Knowlton’s U.S. operations, will continue to serve as acting general manager of the Washington office. Hoog will also continue to serve as nonexecutive chair of Hill and Knowlton USA, overseeing special assignments throughout the second half of the year. He will remain on the Worldwide Executive Committee. Fogelman-Beyer formerly was corporate and technology practice leader in Washington, and served on the U.S. management team. New York-based Hill and Knowlton is part of WPP Group.
Roska Direct in Montgomeryville hired A.J. Viscomi as vice president/director of client services. Viscomi, who most recently was vice president/director of direct response marketing at The Martin Agency in Richmond, Va., will head up account management for the agency. He assumes that responsibility from executive vice president Jay Bolling, who will now focus on business development.
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