Three executives were promoted to new positions within McCann-Erickson World Group, giving them greater depth of global responsibilities, the agency said. Marcio Moreira, vice chairman and chief creative officer of McCann-Erickson WorldGroup, takes on the additional role of worldwide director, multinational accounts. The new position includes the supervision of 25 worldwide accounts in various countries. Eric Einhorn, who was director of marketing at McCann-Erickson WorldGroup, was named executive vice president, chief strategy officer there, responsible for developing strategic processes and tools across all offices for global clients. Joseph Plummer, exec utive vice president, director of brand strategy, is now executive vice president, director of research and insight development at McCann-Erickson WorldGroup. All three report to Jim Heekin, chairman and CEO of McCann-Erickson WorldGroup.
Florence Buchanan joined Deutsch as senior vice president, group creative director, handling the agency’s newly won $30 million account for the Westin and Sheraton brands of Starwood Hotels & Resorts, the agency said. She reports to Kathy Delaney, managing partner, executive creative director at Deutsch in New York, as one of four senior vice presidents, group creative directors at the New York shop. Buchanan arrives from J. Walter Thompson in New York, where she was creative director, partner.
Ogilvy & Mather appointed three senior executives to its 22-person worldwide board: Sergio Amado, president of Ogilvy in Brazil; Rick Roth, worldwide client services director and co-president, managing director of Ogilvy Los Angeles; and John Seifert, worldwide client services director. Amado, Brazil’s Ad Man of the Year in 2000, helped his unit win more new business during the last year than any other in the Ogilvy network. Roth has spent more than 20 years at Ogilvy, working on accounts in the packaged-goods, kids- marketing, health-and-beauty, and travel-and-leisure categories. Seifert, who started as an intern in the Los Angeles office, has worked in five different offices, including running two in Asia. For the past ten years, he has overseen the American Express business. Ogilvy & Mather Worldwide is based in New York.
Hampel/Stefanides in New York promoted Robert Ireland to senior vice president, group account director, effective immediately. He will continue to oversee the strategic direction and day-to-day management of the Court TV business. Ireland previously was vice president, account director at the shop, a wholly owned subsidiary of the Envoy Communications Group.
Kellie Appel was promoted to senior vice president and general manager for Turner Trade Group, a unit of New York-based Turner Broadcasting Sales. Appel, who is based in Atlanta, formerly was senior vice president for strategic planning and business development at Turner Broadcasting System.
Travel + Leisure made the following promotions and appointments. Robert Tra mondo was promoted to vice president/ associate publisher; he previously served as advertising director at the New York-based magazine. Succeeding Tramondo as advertising director is John McCarus, who is responsible for the management of T+L’s New York, Chicago and Atlanta advertising offices; he most recently was associate publisher for The New Yorker. Anthony Cenname rose to fashion ad vertising director; he will maintain his existing responsibilities as fashion and luxury goods director, as well as manage all national advertising for the fashion, beauty and watch categories. Karen Levine takes on the additional title of advertising manager, Travel + Leisure Family to her existing title of senior account manager, T+L, and will now also oversee all advertising for Travel + Leisure Family.
Northern Lights Post in New York hired Andrea Rhodes as head of sales/ new business. She previously worked at The Shooting Gallery.
Michael LeFevre was named executive producer of Oink Ink Radio’s office in Santa Monica, Calif. He formerly worked at World Wide Wadio in Los Angeles. Oink Ink Radio is based in New York.
Julia Ralston and R. Steven Lang joined Morristown-based DVC Worldwide to create a new group, DVC Healthcare. Ralston, who previously was president of OCC Global, was named president of DVC Healthcare. Lang, who formerly was senior vice president of client ser vices for OCC North America, was appointed executive vice president of DVC Healthcare.
Gil Bashe joined Catalyst Communications in South Plainfield as president and chief executive officer, the latter a newly created post. He previously was CEO at Health!Quest Global Communication Partners. In addition, Rod Mehling was named to the newly created positions of chairman and chief operating officer at Catalyst; he formerly was the agency’s president. And Catalyst appointed Steven Immergut senior vice president for professional and public relations; he formerly was managing partner at the Health!Quest Public Relations unit.
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