Gotham in New York tapped Larry Reno, director of corporate communications at Credit Suisse First Boston in New York, to manage its Deutsche Bank account. Reno takes the title of group account director and managing partner, a new post. He reports to CEO Stone Roberts. Deutsche Bank spent about $20 million in measured media in the first 10 months of last year.
Michelle Cordial, Initiative Media North America svp, group account director, joined True North Communications’ KSL Media in New York as svp/group account director. Cordial’s mission is to build the company’s media-only client base. A 10-year veteran of Interpublic’s media arm, Cordial joined Initiative’s predecessor, Western International Media, in 1990, working out of its Los Angeles headquarters. In 1998, she relo cated to Initiative’s New York office.
Digital Pulp in New York named Ron Fierman executive vice president, managing director. He will oversee the company’s operations, finances and strategic partnerships. Fierman most recently worked at Paradysz Matera in New York as general manager; he has also worked for agencies such as Warwick Baker O’Neill in New York.
Comedy Central hired Long Ellis as vice president, sales planning and operations; before joining the New York-based company, he served as director of broadcast television at OneMediaPlace since 1999. Alex Spinelli was appointed vice president, new media technology, enterprises and new media; he arrives at Comedy Central from WeMedia.
Asha Appel was named online advertising/marketing manager of YM magazine, a Gruner + Jahr USA publication in New York, effective immediately. She will help develop sales tools and custom programs with print and online components for YM advertisers, as well as sell space on www.YM.com.
Raw Talent’s Sewra Kidane was promoted to editor at commercial editorial house The Blue Rock Editing Co. in New York. She joined Raw Talent, an independent Blue Rock company launched several years ago, to nurture and showcase the creativity of the next generation of commercial editorial talent as an assistant editor in 1998.
WorldNow, a provider of Internet technology solutions for local news and information providers, promoted Craig Smith to senior vice president, distribution and revenue development. In addition to developing the New York-based company’s core client base of local news and information services, his new duties include driving new advertising strategies at the local level. Smith previously worked as vice pres ident of distribution at the company.
Tom Sullivan, who has been with Princeton Partners since 1989 and its president since 1995, will become chief executive officer and owner on March 30. Sullivan re places Cathy Mathis, who will leave Princeton Partners and be come a consultant to the Princeton-based agency.
MRB Public Relations in Red Bank hired two new staffers. Brian Dorf was named account executive; he previously worked at The MWW Group. Julie Tosun was appointed assistant account executive; she joins the company from Briechle- Fernandez Marketing Services in Springfield, where she was public relations coordinator.
Earle Palmer Brown in Philadelphia promoted Sally Philson to partner, account management. She was previously senior vice president.Al LevineKelly + Massa Photography
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