Young & Rubicam, New York, has tapped Don Cogman to serve as executive vice president for corporate affairs.
Y&R president and chief operating officer Tom Bell, who succeeds Peter Georgescu as chief executive officer in January, worked closely with Cogman at Burson-Marsteller Worldwide, when Bell was president and chief executive officer and Cogman, chief operating officer. Most recently, Cogman was president and chief operating officer at Burson.
Marc Bourgery joined Euro RSCG, New York, as executive vice president in charge of the worldwide Peugeot account. Bourgery had previously been European regional planning director at McCann-Erickson Worldwide.
Bob Shea was promoted to creative director at Lee Hunt Associates, New York. He was previously an art director.
Ketchum, New York, has named Carol Cotton executive vice president, director of global research and account planning. She was formerly executive vice president, director of account planning at Young & Rubicam in San Francisco. She joins Graham Hueber, who was recently promoted to vice president, director of national research and measurement. They will form the new leadership team slated to succeed former research director Walter Lindenmann, who retires in March. Cotton will help coordinate a global account planning council of senior Ketchum people to help spread the account planning function throughout the agency.
Amanda Delaney advanced to director of client services at Saphar & Associates, Rochester. She had been an account executive working on the Eastman Kodak and Xerox accounts.
West Glen Communications, New York, has named Steve Edelman vice president and chief financial officer. He was previously general manager of Hearst Magazines’ brand development group, where he handled financial management for the company’s licensing and direct marketing businesses.
The Association of Asian American Advertising Agencies, New York, has created seven member committees to focus on the advertising industry and on marketing to Asian Americans. The committees and their respective chairs are: research, led by Julia Huang, president at InterTrend; public service, led by Eliot Kang, president and CEO at Kang & Lee Advertising; media, led by Greg Macabenta, president at Minority Media Services;
education, led by Shelley Yamane, vice president, strategic services at Muse Cordero Chen & Partners; events and public relations, led by Lisa Skriloff, president at Multicultural Marketing Resources; Internet, led by Zan Ng, president at Admerasia; membership and member benefits, led by Wei-Tai Kwok, president at Dae Advertising.
Arthur Andersen, New York, admitted two executives to its partnership. Anne Board joined the firm as director of marketing; she was most recently a principal of the firm. Christina Ruebel was also named a partner; she had been a senior manager.
PepsiCo, Purchase, named Al Bru president and chief executive officer of Frito-Lay North America; he was previously president and general manager of PepsiCo’s Sabritas snack unit in Mexico. Brock Leach was named president and chief executive officer of Tropicana Products; he had been president of Frito-Lay Development.
DVCi Technologies, Morristown, added four staffers. Lisa Yan Lu was hired as a producer; she had been a multimedia producer at Muffin-Head Productions in New York. Anuj Sareen was named software engineer; he was previously a software engineer at Lasata Proprietry in Perth, Australia. Melynne Shea was appointed multimedia developer after serving as a senior marketing specialist at Gensym in Cambridge, Mass. Merrill McCumber-Eppedio was hired as an account executive from Young & Rubicam in New York, where he was an assistant account executive.
GWP, Bridgewater, added two staffers. Bud Sylvester was named senior vice president of business development; he was most recently executive vice president and general manager at The Mega Group. David Fisher was appointed senior art director; he had been creative director at The Mega Group.
Lawrenceville-based Princeton Video Image named Paul Slagle vice president of sales and marketing, replacing Sam McCleery, who was promoted to vice president of business development.
Slagle had been vice president of integrated sales and marketing at ESPN.
MPE Communications, Fair Lawn, added two staffers. Thomas Hopper was named vice president and chief financial officer. He was most recently chief financial officer at Capital Quest LLC. Christina Li was named editorial manager. She had been a managing editor at Health Care Communications.
Trinity Communications, Conshohocken, added three staffers. Peter Michener was named senior vice president, creative director; he was associate creative director at Ted Thomas Associates in Philadelphia. Wendy Battisti joined the agency as senior medical writer, from MCP Hahnemann University in Philadelphia, where she was an assistant professor in the department of neurobiology and anatomy. Darcie Hazelton was appointed associate scientific writer; she had been a postdoctoral fellow at Fox Chase Cancer Center.
On the Move