D’Arcy Masius Benton & Bowles, New York, has named both Keith Goldberg and James Offenhartz to senior vice president, group creative director posts. The hirings bring to nine the number of senior vice president, group creative directors reporting to executive creative director Graham Woodall in a department with 180 employees. The two new hires had been freelancing at BBDO, New York, since May, where they worked on Frito-Lay, General Electric and Campbell’s Soup. Before that, they served at J. Walter Thompson, New York, where they worked on the global accounts for Schick/Wilkinson Sword and Merial, Merck Pharmaceutical’s animal-health division. They also helped pitch the Merrill Lynch account and directed the private client portion of the business.
Earle Palmer Brown, New York, promoted Alan Zorfas to partner, chief strategy officer from partner, chief marketing officer. He is responsible for strategy, new business and corporate
communications for EPB and the entire partners network. Zorfas joined the agency two years ago from DDB Needham, New York, where he served as director of integrated marketing.
Bates USA, headquartered in New York, named Graham Avery president and chief executive officer at Bates Canada in Toronto. He was formerly president of Anderson Advertising, a Canadian shop specializing in healthcare. Previously, he ran his own shop, handling communications and strategic work for such clients as Ocean Spray, Kwik Kopy Printing and Discus Software.
UniWorld, New York, named Valerie Graves senior vice president and chief creative officer, a new post. Most recently, she was creative director at Nelson Communications. During her career, she had also served at UniWorld for 10 years, starting in 1985, where she ultimately became senior vice president, executive creative director.
Margeotes/Fertitta + Partners in New York named Scott Karambis senior account planner. Most recently, he was a strategic planner at Saatchi & Saatchi, assisting in consumer research, creative development and brand analysis for such accounts as Tide, Safeguard and UnumProvident.
Wunderman Cato Johnson, New York, named Paul Evans executive vice president, enterprise architecture worldwide. He previously developed thought leadership for A.T. Kearney on e-commerce and Internet-driven value creation in business.
Mayrah Rocafort-Mercado, vice president, director of direct marketing at The Bravo Group, New York, has been named chair of Directo, the Direct Marketing Association’s council for Hispanic marketing. Before joining The Bravo Group, Rocafort-Mercado was general manager at Ogilvy & Mather’s Direct Hispana, the agency’s Hispanic direct-marketing group.
Gigante Vaz, New York, named Jack Maged senior vice president, director of client services, a new post. Maged had held that title at the agency before taking a three-year hiatus, during which he served as vice president, director of operations at the Gale Group, a New York shop focusing on clients in the fashion industry. During his advertising career he has worked with
Colgate-Palmolive, Corning Glass Works, Clairol, Fruit of the Loom, Formica, L’eggs, Prince Spaghetti and Stolichnaya.
The Blum Group, New York, named Stacey Manley account supervisor, handling key agency accounts, including Topp Telecom’s Tracfone and RC Cola, and new business development. Manley previously acted as consulting account manager to Vigilante Advertising.
GHBM Healthworld, the U.S. operating unit of Healthworld Corp., New York, made several staff changes. Linda Gill, Donna Just and Clare Macken were each promoted to executive vice president, managing director of the medical arm of the company and will become members of the management board. Account supervisors Tracy Woody and Adrian Sansone were elevated to vice president posts. Joe Jackson advanced to senior account executive from account executive, and Scott Petersen moved up to account executive from assistant account executive. Hilary Guarino joined the agency as a vice president, account group supervisor from Lally McFarland & Pantello, where she held the same title. Mary Pagnotta was named vice president, account group supervisor from KPR, where she was an account group supervisor. Katherine Lee Hettrich was named vice president, account supervisor, after holding that title at Robert A. Becker. Brenda Boese arrived as an account executive, after serving as an account executive at KPR. Marsha Fridman arrived as an account executive from Lyons Lavey Nickel Swift, where she was an account coordinator. Thomas Waters was named senior art director from Medicus; he was a group creative supervisor there. Gregory Shastik arrived as a senior editor, after freelancing.
Healthworld Corp.’s consumer division, Rubin Ehrenthal and Associates, New York, added two staffers and promoted two. Patric Lawson advanced to senior copywriter from copywriter, and Tomer Landa moved up to account executive from assistant account executive. Sheryl Fellner joined the agency as an account executive, after serving as database manager at Bozell Worldwide. Damion Townsend was named an assistant account executive; he had been associate marketing manager at Mia magazine.
The Geppetto Group, New York, named Peter Bregman senior art director. He joined the agency from Saatchi & Saatchi, where he had been an art director.
Athlon Communications, New York, promoted two staffers and added one. Elyse Blazey was elevated to account executive from assistant account executive, and Jhenefer Erazo moved up to account coordinator from intern. Kimberly Johnson also joined the shop as an account coordinator from Women Make Movies, a women’s-film distribution-and-marketing company, where she was an intern.
Valerie Itkin joined Hill and Knowlton, New York, as a senior managing director in the shop’s healthcare-and-pharmaceutical practice. She had been a senior vice president and group manager at Ketchum, also New York, overseeing the Warner-Lambert business.
John Gilfeather joined Roper Starch Worldwide, New York, as vice chairman. He was most recently a managing partner at Yankelovich Partners, where he was responsible for the shop’s custom research.
Steiner Sports Marketing, New York, named David Fiderer vice president of special-market sales. He will develop the company’s sports-memorabilia business. Fiderer was previously director of sales and marketing at TimeLine Video, a Westchester-based company specializing in corporate video.
Post-production company Sideshow Post, New York, named Mike McCall executive producer. He was previously vice president and general manager at Unitel Post 38.
Robert Greenberg, chairman and chief executive officer of R/GA Digital Studios, New York, delivered a lecture as part of the Art Director’s Club of New York for the organization’s 1999/2000 speaker series. R/GA has created ads for Diet Coke and Reebok.
Gianettino & Meredith, Short Hills, made several staff changes. Jigna Baranello advanced to production supervisor on the ShopRite account, overseeing four production coordinators on the account. She had been a production coordinator. Francisco Galindo arrived as production coordinator after serving as a front-end supervisor at Home Depot. Michael Matarazzo was named an account coordinator. Tiffani Robinson was named production coordinator. She was formerly a sales coordinator at National Cable Communications. Elizabeth Velsor was named production coordinator; she was formerly a catalog coordinator at Turtle & Hughes. G&M also promoted Kelli Schaefer to senior account executive, marketing services manager from account executive. She is responsible for account management of 10 members of the ShopRite/Wakefern cooperative, representing more than 25 ShopRite stores in the South Jersey/Philadelphia market, and all target marketing efforts for all 45 ShopRite member groups and Wakefern corporate programs.
The Star Group in Cherry Hill has promoted Amy Gervasi to account supervisor. She will work on the CMAC Mortgage and NJ KidCare businesses.
Bandujo Donker & Brothers, Summit, named Janet Abbazia vice president of marketing. Most recently, she was corporate-sponsorship director at Bell Atlantic.
DRC Advertising, Danbury, hired three staffers. Bryan Tomek was named copywriter, after serving as a graphic artist at Housatonic Publications and a freelance copywriter at Whitticombe and Frost Advertising. Pam Franscella was named business-development specialist; she had been an account executive at Schroeder Publications. Marie Pettibone joined as business manager from Borders Group, where she was in accounting and merchandising.
Catalyst Marketing Communications, Stamford, named William Moldashel an account executive. He had owned and managed three Holbrook, N.Y, companies: Lakeland Communications, Long Island Paging and Long Island SMR Group.
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