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NEW YORK

Saatchi & Saatchi in New York is restructuring its media department to underscore its core strength: media planning. This month, Jack Irving will vacate his post as media director. In his place, Saatchi will promote four executives to the new title of strategic communications director: Cathy Goodin, for administration and operations; Bob McKinnon, for research and development; Scott Tegethoff, for global planning; and Al Reid, for integrated communications. Previously, Goodin, McKinnon, and Tegethoff were group media directors in New York, and Reid was an account director in San Francisco.

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