Movado's Concord Begins Search

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The Movado Group is looking for an agency to handle creative duties on its luxury Concord line of watches, an account sources valued at about $8 million.
Movado has contacted 10 shops from New York to the Midwest through a blind questionnaire distributed by AAR North America here. A smaller group will be invited to present credentials and show creative work; a decision is expected by the end of next month. AAR declined comment.
The Lyndhurst, N.J.-based

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