‘Mountain’ on Top

‘Mountain’ on Top Again

TBWA in London will take home the top prize at the London International Awards today for “Mountain” for PlayStation2—this year’s Grand Prix winner at Cannes as well. Scholz & Friends in Berlin will land top honors in the print category for a Weru’s Noise Protection Windows effort, which shows cacophonous objects (such as a lawnmower) appearing to be tiny through a window. Dentsu will win the grand prize in the outdoor category for its “J-Wave Singing Tower Project,” which synchronizes lights in a skyscraper to resemble a giant radio equalizer. The top prize in radio goes to Crispin Porter + Bogusky in Miami and Arnold in Boston for three radio spots for the American Legacy Foundation.



Branding Against Heart Disease

The Doobie Brothers, Taj Mahal and other musicians will play New York’s Hammerstein Ballroom on Wednesday, but it’s no ordinary concert. Coordinated by Strawberryfrog’s New York office, the event will help raise awareness for the Boomer Coalition. (For more info, visit www.boomercoalition.org.) The agency’s nontraditional campaign for the coalition, formed by Pfizer and the American Heart Association to raise awareness among baby boomers about heart disease, also included a town-hall meeting and a TV spot that aired once during the Oscars. “Organizations like the American Heart Association spend millions on ads,” says Strawberryfrog founder Scott Goodson. “It’s just a wall of noise out there—you need to think really differently.”



Women WIN

Showing a woman wrestling with different parts of her psyche about financial issues, “Julie,” a spot by Leo Burnett in Chicago for Morgan Stanley, won the Grand Hecate on Sunday during the first WIN Awards event in Los Angeles, which honors work created by women. TBWA\Chiat\Day in Playa del Rey, Calif., picked up a first-place Hecate award for its Apple “Silhouettes” effort, as did Wieden + Kennedy in Portland, Ore., for the Nike spot “Marry Me” and the Miller Brewing Co. ad “Circle of Tools.”