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Clockwork’s Job Is to Create a Quality Brand Position for the Rum
ATLANTA-Clockwork Advertising here, which handles some project work for the Coca-Cola Co., last week added the rum.
The agency bested one other shop-Greg Hoyos & Associates of Bridgetown, Barbados-to secure the international creative assignment of Mount Gay Rum. The brand is produced under the aegis of Mount Gay Distilleries and Remy-Amerique.
Clockwork will be responsible for all consumer, trade and outdoor creative production on the brand.
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