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Mott’s believes it has a saucy little secret. So who better than Desperate Housewives’ star Marcia Cross to share it among Mott’s target audience of moms?
In its first TV campaign in more than a decade, Mott’s will be promoting the fact that a cup of Mott’s applesauce has a full serving of fruit. An 8-ounce glass of its apple juice, meanwhile, has two full servings.
The Dr Pepper Snapple Group-owned brand will boost its already substantial marketing budget by 33 percent to tout its “A secret like Mott’s is worth sharing” rebranding effort.
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