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At least a dozen agencies from the Northeast, Midwest and South have received requests for proposals from are Mott’s, sources said.
The client in Stamford, Conn., is reviewing its estimated $10-15 million apple products business.
Both creative and media duties are in play, and incumbent Moss/Dragoti in New York is defending, according to a client representative. The search is being managed by consulting company Van Brunt & Partners, Fairfield, Conn., with help from New York’s Roth Associates.
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