Motts and Celestial Seasonings Acct. Go into Review

NEW YORK–Two staples on the supermarket shelf–Motts apple products and Celestial Seasonings tea–are in review, with Motts just getting under way and Celestial down to finalists.

Each account is worth $10-15 million in billings, sources said. On Motts, according to a company representative, both creative and media duties are in play, and incumbent Moss Dragoti in New York is defending.

The search is being managed by Van Brunt & Partners, a Fairfield, Conn., consultancy, with help from New York consultancy Roth Associates. Four undisclosed shops are finalists for the Celestial business, which includes teas and snack foods such as Terra chips, a product sold by parent company Hain Celestial Group. (Hain is in Uniondale, N.Y., and Celestial is in Boulder, Colo.)

Previously, the Hain brands, for which the account includes media duties, were either in-house or handled on a project basis, said sources. Both creative and media duties are in play, and incumbent Moss Dragoti in New York is defending, said a company representative.