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CHICAGO Motorola is talking to several shops in a review of its global relationship marketing business, which includes interactive chores, sources said.
Contenders include WPP Group’s Wunderman and OgilvyOne, and Havas’ Euro RSCG 4D, sources said.
The review represents an effort at consolidation, sources said. Wunderman handles corporate Web assignments as well as online work supporting client mobile devices; other chores are handled by various shops, including OgilvyOne.
Spending for the work in review could not be determined.
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