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Could Soon Review Its $100 Mil. Account
SAN FRANCISCO–Motorola has contacted a handful of agencies nationwide for what could evolve into a review for the mobile phone maker’s $100 million ad account, currently at McCann-Erickson, said sources.
The client is “quietly exploring its options,” sources said. A McCann representative declined comment.
The process is being led by Geoffrey Frost, vice president and director of consumer communications for Motorola, Schaumburg, Ill. Sources said he has been calling agencies to check for potential conflicts.
Frost joined Motorola in February from Nike, Beaverton, Ore.
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