Could Soon Review Its $100 Mil. Account
SAN FRANCISCO–Motorola has contacted a handful of agencies nationwide for what could evolve into a review for the mobile phone maker’s $100 million ad account, currently at McCann-Erickson, said sources.
The client is “quietly exploring its options,” sources said. A McCann representative declined comment.
The process is being led by Geoffrey Frost, vice president and director of consumer communications for Motorola, Schaumburg, Ill. Sources said he has been calling agencies to check for potential conflicts.
Frost joined Motorola in February from Nike, Beaverton, Ore. While at Nike, Frost worked with Wieden & Kennedy, Portland, Ore., and Goodby, Silverstein & Partners, San Francisco.
Frost, however, denied a review was under way. “We are working hard with [McCann] to get this brand to where it needs to be,” he said. “We’re very encouraged with the work.”
Sources said Motorola is not disappointed with the recent work–pithy vignettes of young people using cell phones–but does not think it has sent a clear message or heightened Motorola’s profile.
Rich Foss, the new vice president and director of global brand strategy for Motorola’s consumer solutions group, is also involved, said sources. He was previously at Procter & Gamble, working with D’Arcy Masius Benton & Bowles, New York, and Leo Burnett, Chicago.
McCann won global duties for Motorola’s consumer products in 1997.
Another factor for Motorola, sources said, may be its burgeoning software development business, which could create a conflict for McCann, which handles Microsoft.
–with Trevor Jensen