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It’s clear that Bill Mattis knows the target audience for the motor homes now being pitched by his Portland, Ore., agency. What’s also clear is that there’s only so much a shop can do on a shoestring budget.
“RVers don’t purchase $250,000 motor homes just to sit in the leather seats,” said Mattis, an account manager for Borders Perrin Norrander. “They purchase them to go places and see things where hotels or port-a-potties do not exist.”
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