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Digital appliance brand Nest may have racked up a cool $3.2 billion with its announced purchase by Google, but the brand is also feeling the heat from its fans.
Adweek analyzed more than 440 responses to Nest's announcement on its Facebook page through noon today and found that 78% of the comments were negative toward the purchase.
"What a sad sad day," wrote Nest fan Craig Steiger, who captured the sentiment of many who have responded since Monday afternoon's announcement.
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