Moses Anshell Stays Hot With 2 More Account Wins

Moses Anshell has continued its new-business winning streak with the addition of the ILX Resorts and St. Joseph’s Hospital and Medical Center accounts.

They total just $2 million in billings, but the 21-year-old Phoenix shop has added a total of $15 million in the last three months. Its other wins have included America West Airlines, the Santa Monica, Calif., hotel properties Casa del Mar and Shutters on the Beach, and the Four Seasons Private Estates and Club Sedona at Seven Canyons, Ariz.

Agency CEO Jos Anshell admitted the accounts are small, but said the agency’s current success runs “counter to everything that’s going on in the world.” He said the 45-person shop has boosted overall billings this year by one-third, to $50 million.

ILX, which operates nine resort properties in Arizona, Indiana, Colorado, Mexico and Nevada, hired Moses Anshell after talking to undisclosed agencies in the West, said client vp and CFO Margaret Eardley. “They have considerable experience in the hospitality industry,” she said. “They’re more well-rounded than anyone we’d been meeting with.”

Work for ILX, based in Phoenix, will include print creative, Web site redesign, media planning and buying and public relations. In the past, the 15-year-old company handled some work in-house and hired shops for projects.

“We decided to have one consistent look and feel to the identity of ILX resorts,” Eardley said.

For St. Joseph’s, also in Phoenix, Moses Anshell will develop TV, radio, print and outdoor ads and handle media buying and planning.

The shop picked up the project following a review. St. Joseph’s previously worked with Lavidge & Baumayr in Scottsdale, Ariz., which was a finalist in this review, along with Alpern Lehman in Scottsdale and Thelen Pollick Advertising in Phoenix.

Moses Anshell is charged with repositioning the 107-year-old hospital, which is part of Catholic Healthcare West, said Anshell.

Jane Wilson, the hospital’s vp of marketing and corporate communications, said the new positioning will address St. Joseph’s focus on medical teaching and research, as well as its cardiology, neuroscience and trauma services.