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Moses Anshell’s latest work for America West Airlines uses a bare-bones approach to poke fun at the competition’s travel restrictions.
A 30-second TV spot opens with the text, “The fine print from America West Airlines.” Small white type then fills the black screen, as upbeat, progressive rock music plays.
The type size is blown up in four places to tout business fares that are reduced by 50-75 percent, no extra costs to fly standby on the same day, no Saturday night stay required, and unused tickets that retain their value after departure.
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