Morrison Surges To Fore For Exide Electronics

‘Fresh Eyes’ Will Advertise Series of Computer Power Protectors
ATLANTA–The Morrison Agency here got a major billings boost last week by acquiring the $8 million advertising account of Exide Electronics in Raleigh, N.C.
Morrison was selected to manage brand advertising for the client’s line of uninterruptible power systems, surge protectors and backup devices, which are used primarily in computer network environments. The agency defeated a pair of unnamed East Coast contenders. The three finalists were the survivors of a much larger initial field during the six-month review.
The account is moving from Exide Electronics’ Raleigh neighbor, Rockett Burkhead Lewis & Winslow, which held the business for a decade.