Moroch Wins DART; McGill Faces Felony Rap

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DALLAS Dallas Area Rapid Transit has awarded advertising duties to Moroch on the heels of a financial scandal involving DART’s previous ad agency, officials said.

The DART account, valued at $2.1 million, was assigned to Moroch after a lengthy review that was originally expected to conclude Oct. 1. The review overlapped with the Dallas County District Attorney’s investigation of links between incumbent shop McGill Associates and a DART employee.

John McGill, 52, founder of the Dallas agency that bears his name, faces a felony charge of theft by a public servant of over $100,000, according to the DA’s office.



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