Moroch Leo Burnett USA won the creative duties for Tia Rosa, which makes tortillas and baked goods, the agency said. Moroch also handles creative work for Mrs Baird’s, another subsidiary of Bimbo Bakeries USA of Fort Worth, Texas. Incumbent Slingshot of Dallas handled Tia Rosa’s advertising for about two and a half years. Asher Media in Dallas continues to handle media, which was not part of the review.
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