Moroch to Buy Media for Mattress Giant

DALLAS Moroch Partners will provide media buying services to Mattress Giant in the client’s 13 U.S. markets and measure the impact of ad buys on sales, the shop said.

Work on the account is expected to launch during the post-holiday 2004 period. The value of the media business was not disclosed.

Mattress Giant vice president Graeme Gordon said the specialty-bedding dealer chose Moroch for the assignment based on its past work for the client, in addition to the agency’s multi-market broadcast media buying experience and reputation as a retail marketing specialist.

Headquartered in the Dallas suburb of Addison, Texas, Mattress Giant has 260 stores across the country. Moroch is based in Dallas.