Moroch Bows Harvest Selects by Mrs Baird's

DALLAS Moroch Leo Burnett USA broke a campaign yesterday that introduces Mrs Baird’s Bakeries new Harvest Selects bread line.

In the 30-second television spot, a man says to his boss, “They did it” as he leads him through a door that reads “Research and Development.” Inside two older women are huddling over three loaves of breads. The elder man inspects the products and says, “It’s got lots of grains like a variety bread,” and the younger man adds, “But it’s soft like a white bread.”