Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Three months after winning creative chores for over-the-counter cold remedy Zicam, independent Chicago-based agency Cramer-Krasselt has been awarded the brand’s media buying assignment without a review, the client has confirmed.
Interpublic Group’s Initiative was the incumbent.
Projected ad spending on the account for 2010 is $50 million, up sharply from the $19 million that Nielsen reports the brand spent last year.
The work includes buying chores for all broadcast media (local, cable, network, syndication, radio) and planning and buying on digital.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in