More Verizon For Hill, Holliday

Hill, Holliday, Connors, Cosmopulous has been tapped to handle the expanded Northeast retail advertising account for Verizon Wireless.

The New York office of the Interpublic Group of Cos.’ agency–which already handles the client’s business for New England, the Metropolitan New York City area and upstate New York–now adds the work for several mid-Atlantic markets previously held by Bozell in New York, a Hill, Holliday representative said.

Pennsylvania, Virginia, Washington, D.C., and Maryland have been shifted to Hill, Holliday as part of Verizon’s nationwide consolidation from seven to four regional territories [Adweek, June 11].

The agency representative did not disclose the budget for the added markets and the client could not immediately be reached. Bozell continues to handle Verizon Wireless’ national image assignment.

Hill, Holliday won the estimated $50 million Northeast retail account last November. Bedminster, N.J.-based Verizon Wireless spent over $450 million on advertising last year, per CMR.