More Staff Shuffling at Goodby

The personnel moves continue at Goodby, Silverstein & Partners as the agency has promoted a longtime account team member to a key position on Saturn but has lost a creative team to Leo Burnett.

The San Francisco shop has elevated John Weber from account manager to account director on Saturn for the retail division, supervising “tier-two” advertising for the client, agency executives said. The position involves fielding all requests and questions from Saturn dealers nationwide.

“He’s been with the agency a long time and has worked on really important accounts like Nike,” agency president Colin Probert said. “He’s low-key but incredibly intelligent and thoughtful and is an expert at helping us work well with difficult assignments.”

Weber will help the agency provide a variety of ads to drive consumers to local Saturn retailers.

Goodby has similar retail experience for clients such as Pacific Bell Wireless and Isuzu, but the $300 million Saturn business is more daunting. “We have learned to do it, but we haven’t done it on this scale,” Probert said.

“The whole [retail] arena is the battleground in many ways and perhaps the most challenging part of the business,” Probert said, adding that there is “an enormous amount of [Saturn dealers], and many of them need work right way.”

Weber could not be reached for comment.

Separately, associate creative directors Josh Denberg and Paul Hirsch resigned last week from Goodby and are set to become creative directors at Leo Burnett in Chicago. Both 35, they have been a team for eight years.

At Goodby, the duo created the Cracker Jack spot that aired during the 1999 Super Bowl. They also worked on Nike and Discover.

Both said it is difficult to leave Goodby, but that Burnett’s commitment to improving its creative under chief creative officer Cheryl Berman and deputy CCO Mark Tutssel was enough of a lure. They also both grew up in the Chicago area and have family there.

“It would be nice to be part of building something great in Chicago. It needs it, it deserves it,” Denberg said, adding that he was surprised by the quality of Burnett’s reel.

The moves at Goodby follow the recent promotions of Mimi Cook and Margaret Johnson to associate creative director [Adweek, May 20].