Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Celebrity Cruises, Tabacalera Cigars Expand WestWayne’s Role
ATLANTA–WestWayne here added two new assignments last week, with combined billings of $13-15 million.
Celebrity Cruises in Miami awarded the agency its domestic strategic planning and marketing services, while Tabacalera Cigars International (U.S.A.) in Tampa, Fla., hired WestWayne to handle its four premium brands. The former is reportedly worth $8-10 million in billings, the latter $5 million.
The new Celebrity project buttresses the shop’s existing international account. WestWayne’s Miami office will take the lead on the assignment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in